Y’all, I’m super excited to be an Ambassador for a brand new initiative that I hope is going to change the way you think about your running shoes.
It’s called KindRunner, and it’s coming in June! I had the chance to ask Mike Conforti, the founder of KindRunner, a few questions – and I’m sharing all the juicy details with y’all!
1. What is KindRunner?
KindRunner is the only place on the web where runners can trade in their old running shoes for new shoes. Runners receive Kindness Cash Rewards for every shoe they send to us. We in turn give those old shoes do our shoe donation partners including Soles 4 Souls. The runners received a credit that they can apply to anything on our site. We have Free 3 Way Shipping that allows a runner to both return product if they change their mind and send their old shoes to us for free. We have a virtual running shop on the site that includes a staff product review for every product.
Check out this video to see what they’re all about:
2. How did you come up with the idea for Kind Runner?
I own a few running stores in NJ and have been collecting shoes for various charitable causes for years. I just wanted to find a way to help more people. Great running shops do something very special that can not be easily duplicated (case in point, you know this if you have tried a new running store in the last few years) so we wanted to combine the idea of expert advise and helping others in need. We found some willing partners in Soles 4 Souls and the More Foundation Group who agreed to helps us recycle the customers boxes and get the shoes directly to people in need and support projects that help people in places where they need assistance the most.
3. What happens with the old running shoes you get?
All of the old running shoes are shipped directly to our shoe donation partners distribution centers where the boxes and paper are recycled properly and the shoes are sent to to people in need in counties like Haiti and those in Western Africa among others. In some cases shoes are given to people in need in the US.
4. I don’t have any old running shoes – yet! Is there another way I can support or get involved?
If you do not have old running shoes we accept other rubber soled shoes that are not designed to be worn as dress shoes. For every pair you purchase from kind runner, you can send back an old pair.
5. How is this different from what Toms.com does?
It is different in a very positive way. We applaud the good work they do, however for ever pair or shoes purchased (and thus manufactured) they create a mother pair to give to to someone. This helps the person in need, but it also doubles the carbon foot print of the company in one transaction. At Kindrunner we simply repurpose your old running shoes, giving them to non-runners who need them for basic transportation and protection from injury and disease. We stretch a single carbon foot print to its maximum potential. We believe that thoughtful and educated runners all over the country will relate to our movement and want to be a Kindrunner.
The formal launch is still a couple of weeks away, but you can still keep up with all the happenings over there – and even win a pair of free shoes – by following them:
What do you usually do with your old running shoes?